Beyoncé is giving fans a rare glimpse into her personal world through a new interview and photoshoot for i-D magazine.
The global superstar appears in a special feature photographed by Blair Caldwell. The conversation explores family, fashion, London and her growing haircare business, Cécred.
Her mother, Tina Knowles, also joins the interview to discuss the work behind the brand and their shared passion for hair.
Beyoncé celebrates the growth of Cécred
A major focus of the interview is Cécred, the haircare brand Beyoncé launched in 2024.
The singer explained that she and her mother brought years of experience and personal knowledge into the project. Their goal was to create products for people with different hair types and textures.
Beyoncé also spoke about the challenges of launching a brand under the attention that comes with her name.
She wanted the products to stand on their own quality. Her aim was to build a business that could win over customers, even those who were not fans of her music.
Tina Knowles reveals the work behind the brand
Tina Knowles shared details about the development process.
She explained that the team had considered launching the brand earlier. However, Beyoncé wanted to test the products thoroughly before making them available to the public.
The singer tried the products herself and asked friends and family to give feedback. If something did not deliver the results she expected, she sent it back for further work.
The process required patience and attention to detail. Both women wanted the final collection to reflect their experience and standards.
A special connection with London
Beyoncé also spoke about her love for London and its communities.
She described the journey towards Tottenham Hotspur Stadium as one of her favourite parts of visiting the city. She enjoys seeing the local shops, barbers, restaurants and families along the way.
The singer also praised the diversity of her London audiences. She recalled seeing fans arrive in colourful outfits inspired by her tours and music.
For Beyoncé, these moments create a special connection between the artist and the people attending her shows.
Family, fashion and the next generation
The conversation also touched on Beyoncé’s wedding dress, which was designed by her mother.
She recalled having a small wedding at home. Most guests believed they were attending a party rather than a wedding ceremony.
Beyoncé also discussed revisiting designs from the House of Deréon archive for the 20th anniversary of her B’Day album.
She hopes to pass her fashion archive on to her children. The singer is excited to see how they develop their own styles and perhaps find inspiration in pieces from her past.
The i-D feature offers a rare look at the person behind the global performances. It also highlights how Beyoncé continues to build a creative world that connects music, fashion, beauty and family.
