Sabrina Carpenter has joined forces with Oscar-winning filmmaker Damien Chazelle for a new cinematic campaign for Johnnie Walker. The project brings together the pop star’s playful personality and the director’s distinctive visual style.
Released by Diageo on 10 November 2026, the campaign focuses on Johnnie Walker Black Label and continues the brand’s multi-year partnership with Carpenter.
The short film uses the company’s famous “Keep Walking” message while placing the singer inside a stylish jazz club. Global Drinks Intel+1
A jazz club becomes the setting
The campaign takes inspiration from classic cinema and the French New Wave. Carpenter enters a jazz club, approaches the bar and orders a drink before moving through the venue.
The visual story builds around the atmosphere of the location. Music, movement and character help create a short film rather than a traditional product advertisement.
The closing moment features Carpenter looking directly at the camera and delivering the words “Keep Walking”, connecting the story to the brand’s long-running slogan. LOS40
Damien Chazelle brings his film style to advertising
Chazelle is best known for directing films such as La La Land and Whiplash. His work often places music and performance at the centre of the story.
His involvement gives the campaign a strong connection to the world of cinema. The project aims to create a visual experience with its own atmosphere and personality.
Carpenter described the collaboration as a creative adventure. She said she wanted the film to feel playful, unexpected and full of character. Global Drinks Intel+1
Sabrina Carpenter continues to explore acting
The campaign also arrives as Carpenter continues to develop her career beyond music.
Although audiences now know her for songs such as Espresso, Please Please Please and Manchild, acting played an important role in her early career.
She first appeared on television as a child and later became widely recognised through Disney Channel’s Girl Meets World. Her work with Chazelle brings her back into a creative space that has remained part of her professional identity.
The collaboration also comes as she prepares for further film work, including a project about Fred Astaire. LOS40
A new chapter in a long-term partnership
The campaign forms part of Carpenter’s multi-year relationship with Johnnie Walker. In September 2026, she also added her signature to a limited-edition Black Label bottle.
Diageo has not confirmed where the new advertisement will appear. However, the campaign marks another step in the partnership between the singer and the spirits brand. Global Drinks Intel
When music, cinema and advertising meet
The project highlights how brands increasingly use music and filmmaking to create campaigns that feel closer to short films than traditional adverts.
For Carpenter, it offers another chance to explore her interest in acting and visual storytelling. For Chazelle, it provides a new format for working with music and performance.
Their collaboration brings two creative worlds together in a campaign built around cinema, personality and the familiar message of moving forward.
