In recent years, a fascinating trend has emerged across film and television: the revival of classic songs through soundtracks. Music supervisors are playing a major role in reshaping how audiences—especially younger ones—discover iconic tracks. This growing phenomenon is known as soundtrack culture.
Thanks to streaming platforms and viral moments, old hits are finding new relevance. Now more than ever, a single scene in a TV series can propel a decades-old track back to the charts.
Kate Bush and the “Stranger Things” Effect
One of the most striking examples of this trend is the resurgence of Kate Bush’s 1985 song “Running Up That Hill.” After being featured in Season 4 of Stranger Things, the track shot back to the top of charts around the world—including a #1 spot in the UK.
For many Gen Z listeners, this was their first encounter with Bush’s haunting vocals. Meanwhile, longtime fans celebrated the renewed attention. This moment highlighted how emotional storytelling in a series can give new context—and new power—to older music.
Beyond Nostalgia: A New Way to Discover Music
While nostalgia plays a role, soundtrack culture is more than just reusing old hits. Directors and music curators are deliberately selecting songs that amplify emotion and narrative. Shows like Euphoria, The Bear, and Normal People use music as a storytelling tool, introducing both underground and classic tracks to mainstream audiences.
Additionally, platforms like TikTok and YouTube amplify these discoveries. A well-placed song can go viral within hours, creating crossover hits and breathing new life into artists’ back catalogues.
The UK’s Role In Soundtrack Culture
British television is no stranger to powerful soundtracks. Series such as Skins, Peaky Blinders, and Sex Education have all used music to build identity and deepen emotional resonance. For example, Peaky Blinders made Nick Cave’s “Red Right Hand” a cult favorite again, while Sex Education mixes alt-pop and indie to connect with a younger audience.
Moreover, British music itself often returns to the spotlight through this medium. From David Bowie in The Prestige to The Smiths in 500 Days of Summer, UK artists remain central to cinematic soundscapes.